Blog

Our insights and perspectives on design.

Creativity is universal

Creating revolutionary innovations is possible for every one of us. However, we must be able to give up our old way of thinking in order to build something new. It is important to understand that a successful innovation is always built around the core objective of its user. The new idea must also provide the company with true business potential. In addition to these factors, effort must be made to find the best possible technology that enables the implementation of the innovation.

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Innovations to improve our world

Innovations to improve our world

What successful innovations have in common is that they have been built around the core needs of their users. Innovations should always be developed for a specific ultimate purpose instead of as an extension to an existing operating model or technology. By listening to your customers carefully and observing them to gain entirely new kinds of insights, your company, too, can create something completely new and take strides in your field.

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Tablebed listed as one of The Best Inventions of 2021 by Time Magazine

The Finnish design invention Tablebed has been included in Time magazine’s shortlist, The Best Inventions of 2021. Tablebed is a convertible piece of furniture that transforms from a six-seated table to a double bed, or vice versa, in just ten seconds. Industrial design and mechanical design for Tablebed has been created by ED Design.

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User-centric design

From user focus to user-centricity

Listening to users provides the company with important information about what should be done differently in the future and what kind of business model would best serve its customers and the different user groups involved. The user-centric approach, therefore, emphasises the future-oriented approach and the desire to develop the business for the benefit of the customer.

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