ED Design joins Valtra in celebrating another achievement as Valtra’s Q Series tractor wins Red Dot Award: Product Design.

Released in September 2022, the machine earlier picked up the FARM MACHINE 2023 Jury Award at the SIMA show in November. The FARM MACHINE jury praised the Q Series for its agricultural contractor-focused approach. For a new tractor in a previously unchartered horsepower range, receiving such an award confirms what many farmers and contractors who have test driven the tractor have been saying – The Q Series is a well-designed tractor that perfectly suits this higher horsepower segment.

The Q Series tractor has been designed with a strict customer focus. Everything from the easy access via the aluminium steps, the all-new powerful integrated front work lights, market-leading cab comfort, new roof design, and easy to use, fully integrated technology via the SmartTouch user interface, responds to customer feedback. Everything is designed to make the Q Series the most comfortable, and well-equipped tractor of its kind.

As Valtra’s ID & UX Department Lead Kimmo Wihinen says: ”It is the best tractor we have ever designed and built. We are very happy that the Q Series continues Valtra’s history of winning Red Dot Design Awards.”

ED Design has been working as Valtra’s design partner of choice since the 1980s. The award-winning Q Series is the latest fruit of the co-operation.

Lue lisää samasta aiheesta

Molok Naantali

Älykkäitä jäteastioita Naantalin asuntomessuilla

Yhteistä menestyksekkäille innovaatioille on, että ne on rakennettu käyttäjiensä ydintarpeiden ympärille. Innovaatiota tuleekin lähteä kehittämään aina perimmäistä tarkoitustansa varten, ei jonkin jo kehitetyn toimintamallin tai olemassa olevan teknologian jatkeeksi. Asiakasta tarkasti kuuntelemalla ja havainnoimalla, ja tätä kautta aivan uudenlaisten oivallusten syntyessä, on sinunkin yritykselläsi mahdollisuus luoda aivan uutta ja ottaa edistysaskeleita omalla toimialallanne.

Jatka lukemista »

Wanted: Digital Service Designer

ED Design is a future-driven design and innovation agency. We design smart vehicles, products, services and working environments for clients such as ABB, Fingrid, Hyster-Yale, Thermo Fisher Scientific, Valtra, and Viessmann.

Now we are looking for a DIGITAL SERVICE DESIGNER to work in diverse design and innovation projects.

Jatka lukemista »
Evermat 40 years

40 Years of Evermat: Designing A Product That Lasts

The world is changing, but products that last don’t necessarily have to. This has been the core of thinking at ED Design for half a century.

Among the forerunners of sustainable design are Evermat. The 40-year old iconic design of their famous vegetable dryer remain unchanged to this day.

Jatka lukemista »