Service design

We design success stories where excellent service experiences and digital user interfaces are combined with Scandinavian design.

Service design
Industrial design
Mechanical engineering



user experience

Success stories of
service design

ED Design is a true Scandinavian design agency. Our working method is an effective combination of service design, strategic design and industrial design. In our work, interactive, user-centered operating environments and their digital user interfaces are at the focus of holistic design.

Our extensive experience, combined with our up-to-date digital competence, produces innovative and profitable solutions. We have numerous international design awards as proof of our capabilities.


For our customers, service design is a tool for building customer experience, brand, efficiency and safety – and profitable business. A good service experience is consistent within a single device or software application and throughout the whole product range. Therefore we approach service design by designing digital user interfaces and physical environments in parallel.

We can also carry out the software implementation, be it an embedded system, mobile device, browser-based user interface or some other platform.

We utilise aspects ranging from user experience to digitalisation and from trend forecasts to business models. Our designers are familiar with technologies which enable ground-breaking innovation. Above all, they are familiar with the principles which are in effect in different fields of business.

Our journey of almost half a century and thousands of projects includes projects ranging from the charging infrastructure of electric cars to unmanned solutions for goods distribution, and from the remote control solutions of a critical operating environments to operating theatre environments.

Service design is customer-oriented

The starting point of service design is customer insight. By using field investigations and participatory work methods, we produce information about the core needs and desires of the different user groups and uncover new business potential. Our experienced designers then create high-quality solutions to challenge predominant operating models and create new ones.

Benefits of
service design

  1. Service experience: Well-designed services create value and engage customers.
  2. Usability and utility: Service design improves efficiency, productivity and safety, reduces frustration and increases customer satisfaction.
  3. Interactivity: Holistic design links the physical world and digital user interfaces into smart solutions.
  4. Business development: Service design produces new kinds of business models and enables new strategies.
  5. Brand manifestation: Customers have a stronger connection to a company’s brand elements when they are manifested consistently in all products and services.

Design-centric companies outperform their peers. Studies show that investing in design triples a company’s value compared to competition.

Jeneanne Rae: What is the Real Value of Design?

Service design is

Our design work is based on identifying business-related logic and development trends. By analysing the findings, we establish the present situation, identify field-specific business opportunities and development trends, and determine the design preconditions. Clear target-setting guides the work in the right direction from the very beginning.

Users’ core needs and desires are recognised by going to situations and places where the product and related services will be used. Besides the end users, it is important to also pay attention to e.g. logistics, installation and maintenance. The results of the investigation and subsequent use of user-centred design methods challenge presuppositions and reveal key development targets. At best, new business opportunities are discovered.

During the most creative design work phase, our designers fuse their experience with their understanding of the users and the business. Alternative design concepts are formed wherein efficiency, functionality, safety, pleasantness and smart solutions are combined with Scandinavian design and brand building. Our own prototype workshop enables testing the solutions with the help of models and prototypes. Based on the design concepts, it is easy to make an enlightened decision on the solution selected for further development.

Our service designers, digital designers and industrial designers work closely with our customers throughout the whole service development project. Besides the usability aspect, the work is guided by business factors. We can continue as partners of our customers until the service is launched — and beyond.

Service design

  • Digital user interfaces
  • Product and service entities
  • Software ergonomics and usability
  • User experience and aesthetics
  • New business models
  • Commercialisation
  • Design as a strategic tool