Strategic design

We create success stories by combining user understanding, future foresight, new business opportunities and Scandinavian design thinking.

for success

formulas for



Success stories of
strategic design

ED Design is a Scandinavian design agency. For our customers, design is a strategic tool for recognising future success opportunities, designing successful solutions and strengthening the brand – and in the end, for creating profitable business.

Our strategic design success stories include creative solutions in the fields of circular economy, vehicle design and retail industry, among others. We are a strategic partner whose competence is reflected in the success of our customers and in the numerous design awards we have received.

Strategic design is
user-driven business development

Together with our customers, we convert user understanding into business development opportunities and future-oriented solutions.

We utilise trend awareness and proven proprietary methods to identify social, economic and technical factors which drive the future. From these, our designers create new kinds of business models, products and services. New innovations are discovered through design thinking.

Our uniqueness is rooted in our ability to design solutions holistically. Our skills and tools span the entire innovation process, from identifying the core drivers of the customers and recognising opportunities for success,  until their eventual realisation into finished products and services.

Our journey of almost half a century and thousands of projects includes projects ranging from the charging infrastructure of electric cars to unmanned solutions for goods distribution, and from the remote control solutions of a critical operating environments to operating theatre environments.

Benefits of
strategic design

  1. Recognising future opportunities: The future is unknown to all. By identifying opportunities for success, the desired future can be jointly created.
  2. Generating new business possibilities: The combination of industrial design and service design generates new business models and enables new strategies.
  3. Developing current business: User-centered design challenges the predominant operating models and supports business development.
  4. Building interactivity: Comprehensive design links the physical world and digital user interfaces into holistic, intelligent and easy-to-use solutions.
  5. Strengthening the brand: Customers have a stronger connection to a company’s brand elements when they are manifested consistently in all products and services.

Design-centric companies outperform their peers. Studies show that investing in design triples a company’s value compared to competition.

Jeneanne Rae: What is the Real Value of Design?

Strategic design is the
starting point for holistic design

Users’ needs and desires are recognised by studying different user groups and involving them in design work; this is how we discover valuable information about their core goals, needs and desires. By analysing the findings, we establish the present situation, identify field-specific business opportunities and development trends, and determine the design preconditions. Clear target-setting guides the work in the right direction from the very beginning.

Besides the end users, it is vital to take into consideration other aspects of the final solution, such as logistics, installation and maintenance. The results of the work challenge presuppositions and reveal key development targets. At best, new business opportunities are discovered.

During the most creative design work phase, our designers fuse their experience with their understanding of the users and the business. Alternative design concepts are formed wherein efficiency, functionality, safety, pleasantness and smart solutions are combined with Scandinavian design and brand building. Our own prototype workshop enables testing the solutions with the help of models and prototypes. Based on the design concepts, it is easy to make an enlightened decision on the solution selected for further development.

Our service designers, industrial designers and mechanical engineers work closely with our customers throughout the whole product development project. Besides the usability aspect, the work is guided by business factors. If necessary, we can continue as partners of our customers until entry into production.

Strategic design

  • Future analyses
  • Field investigations
  • Vision and strategy workshops
  • Product and service entities
  • New business models
  • Brand building
  • Commercialisation