Design Puzzle 1

The formula is all too familiar. You’re supposed to have a killer idea, make a product out of it, and enjoy the success. Great – except it almost never works this way. Instead, you’re highly likely to end up with an expensive dud.

Given the risks, it’s no wonder you may hesitate to make the first move.

But what if you knew beforehand that you have an idea that works? The concept might seem preposterous, but it really isn’t. Think about it:

  • Unless the users want your product, there can be no viable business
  • Unless there is going to be viable business, there is no point in investing in R&D

So, it all comes down to user insight. By truly understanding the needs and desires of your intended audience, you can create products and services that meet their goals – and generate viable business.

The DESIGN PUZZLE™ is a step-by-step process for user-centric ideation and design. The toolkit taps into the insights of the users, generates an in-depth understanding of their goals, and converts it into a clear formula for success.

The Design Puzzle™ methodology has been developed by ED Design.
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User-centric design

From user focus to user-centricity

Listening to users provides the company with important information about what should be done differently in the future and what kind of business model would best serve its customers and the different user groups involved. The user-centric approach, therefore, emphasises the future-oriented approach and the desire to develop the business for the benefit of the customer.

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