Valtra’s 5th generation N Series tractors have won the Red Dot Design Award 2022. The latest Red Dot Award continues Valtra’s tremendous success in international design competitions over the past decades.
The Red Dot Award won by the Valtra N Series is an excellent demonstration of the principle of continuous development, in which brand-new features that enhance everyday use for the customer have been introduced on an already excellent product. For example, the new digital display on the A-pillar provides a completely new user experience compared to the previous controls. The position and visibility of the new display is optimal when working, and setting up the tractor is now very easy and intuitive, even on the basic model.
“Our new generation tractors have been designed to offer the customer the best possible tractor experience. The tractor should not only look good, but it must also serve in a range of applications. We have received overwhelmingly positive feedback from our customers, many describing the tractor as very comfortable and easy to use especially in terms of smart farming technology”, says Kimmo Wihinen, Department Lead, Industrial Design & User Experience.
Winning the Red Dot award is recognised as a mark of excellent design and user experience excellence at an international level. In addition to design and aesthetics, the evaluation criteria also include functionality, intelligence, and innovation. Customers can experience the award-winning N Series in Valtra’s Showroom https://showroom.valtra.com.
ED Design has had the honor of working as Valtra’s design partner of choice for decades. The award-winning N Series tractors represent the latest fruits of the co-operation.